About the Role
Leo MarCom Pvt Ltd. is looking for a proactive, research-driven, and target-oriented Lead Generation Expert to identify, research, qualify, and engage potential B2B clients across international markets.
The ideal candidate should have strong experience in B2B lead generation, prospect research, database building, lead qualification, and outreach.
This role is particularly suited to candidates with experience in pharmaceutical, healthcare, medical, B2B media, advertising, publishing, or related industries.
Key Responsibilities
- Research and identify potential B2B prospects across international markets.
- Build targeted prospect databases from scratch based on business requirements.
- Identify relevant companies across pharmaceutical, healthcare, medical device, agencies, publishing, and other B2B sectors.
- Research potential advertisers, sponsors, partners, and business opportunities.
- Identify relevant industries, market segments, companies, and business categories.
- Identify decision-makers such as Marketing Heads, Sales Heads, Business Development Heads, Product Managers, CEOs, Directors, and other senior professionals.
- Collect and maintain accurate prospect information, including name, designation, company, email, phone number, LinkedIn profile, and website.
- Use LinkedIn, Google, company websites, industry directories, and other credible sources for prospect research.
- Build, maintain, verify, and regularly update prospect databases.
- Clean databases by removing inaccurate and duplicate records wherever possible.
- Segment leads based on industry, geography, company type, company size, product/service category, and business opportunity.
- Qualify leads based on relevance and potential business value.
- Prepare prospect lists for targeted email marketing and outreach campaigns.
- Develop personalized outreach messages based on prospect and company profiles.
- Support cold outreach through email, LinkedIn, and telephone.
- Conduct regular follow-ups with prospects.
- Track lead stages such as New Lead, Contacted, Follow-up Required, Interested, Qualified, Not Interested, and Converted.
- Maintain accurate records of prospect interactions and follow-up activities.
- Work closely with Sales, Marketing, and Business Development teams.
- Use CRM systems, Excel, and Google Sheets to maintain lead databases and track activities.
- Prepare regular reports on leads generated, prospects contacted, responses received, qualified leads, follow-ups, and conversions.
- Consistently achieve assigned lead-generation and prospecting targets.
Candidate Profile
- Proven experience in B2B lead generation.
- Strong experience in lead sourcing and database building from scratch.
- Ability to independently research and identify relevant companies and prospects.
- Strong international B2B prospecting and company research skills.
- Excellent LinkedIn research and prospecting skills.
- Experience in data mining, prospect research, lead qualification, verification, and data cleansing.
- Ability to identify the right companies, market segments, and decision-makers.
- Strong understanding of email marketing, cold outreach, and follow-up strategies.
- Ability to create personalized outreach communication.
- Familiarity with CRM systems, Excel, and Google Sheets.
- Strong professional email and telephone communication skills.
- Strong research, analytical, organizational, communication, and follow-up skills.
- Highly proactive and target-oriented.
- Ability to work independently and consistently meet lead-generation targets.
Preferred Experience
Candidates with previous experience in the following areas will be preferred:
- B2B Lead Generation
- Pharmaceutical / Healthcare
- Medical Devices
- Media Sales
- Publishing
- Digital Media
- Advertising
- Marketing
- Business Development
Experience working with international B2B companies and global decision-makers will be an added advantage.
Educational Qualifications
Bachelor’s or Master’s degree in Marketing, Business Administration, Mass Communication, Sales, Business Development, or a related field.
Candidates with relevant practical experience in B2B lead generation and prospect research may also be considered based on their professional background and capabilities.
About Leo MarCom Pvt Ltd.
Leo MarCom Pvt Ltd. is a global B2B media, marketing, communications, and consulting company operating multiple industry-focused news and magazine platforms.
We publish business news, insights, and interviews while delivering content, advertising, marketing, and lead-generation solutions to professional audiences worldwide.
Why Join Us?
At Leo MarCom, you will work in a dynamic international B2B environment with exposure to global industries, companies, decision-makers, and business opportunities. This role offers strong growth opportunities for individuals who are passionate about B2B prospecting, business research, lead generation, and client acquisition.
The key objective of this role is to identify the right prospects, reach relevant decision-makers, generate qualified leads, and support the conversion of those leads into potential business opportunities for our clients and media platforms.
Work Type: Remote (10:00 a.m. – 7:00 p.m.)
